Coupang Unveils AI-Powered Commerce Innovation Vision at APEC
Coupang Unveils AI-Powered Commerce Innovation Vision at APEC CEO Summit
October 29, 2025 – Robert Porter, Coupang's Chief Global Affairs Officer (CGAO), detailed Coupang's vision for AI-driven commerce innovation during a keynote address at the APEC CEO Summit held at the Gyeongju Arts Center in North Gyeongsang Province. He emphasized the company's commitment to economic growth and supporting small and medium-sized enterprises (SMEs) through technological innovation. Porter explained that Coupang is evolving beyond a simple e-commerce platform, focusing on building an innovative commerce ecosystem that maximizes customer experience and provides new growth opportunities for sellers by integrating future technologies such as AI, machine learning, advanced robotics, and smart logistics. In particular, he highlighted that Coupang's AI technology is used in various areas, including product recommendations, inventory management, and delivery optimization, increasing efficiency, which in turn leads to improved customer satisfaction and increased sales. Porter also suggested that Coupang's technology investments will have a positive impact on the APEC regional economy and expressed hope that Coupang's innovative approach will inspire other companies. This vision is expected to strengthen economic cooperation among APEC member countries and contribute to creating new growth engines in the digital economy era.
During his keynote address, Robert Porter specifically stated that Coupang has invested billions of dollars in innovative technology areas such as AI, machine learning, advanced robotics, and smart logistics across the APEC region over the past several years. These investments are not limited to technology development but play a key role in advancing Coupang's logistics network, strengthening data analysis capabilities, and innovating customer service. He explained that Coupang's AI-based product recommendation system significantly improved customer satisfaction by analyzing customers' purchase history, search patterns, and preferences to suggest personalized products. In addition, Coupang's smart logistics system maximizes efficiency through inventory management, optimized delivery routes, and automated warehouse operations, contributing to reduced delivery times and cost savings. Porter predicted that these technology investments would not only strengthen Coupang's competitiveness but also positively impact the development of the digital economy in the APEC region. He pledged to continue striving to provide better value to both customers and sellers through continuous technological innovation. Coupang's efforts are also expected to accelerate the innovation of the South Korean economy.
Robert Porter emphasized that Coupang is actively supporting hundreds of thousands of SMEs in the United States and around the world to sell goods, expand their businesses, and grow through the Coupang platform. He explained that Coupang goes beyond providing a simple sales channel to SMEs, providing necessary support in various fields such as marketing, logistics, and customer service to strengthen the competitiveness of SMEs. In particular, Coupang provides professional consulting on logistics issues, fundraising problems, and marketing strategy development issues that are difficult for SMEs to solve on their own, and operates various education programs to help strengthen the capabilities of SMEs. In addition, Coupang actively promotes SMEs' products within the Coupang platform and contributes to increasing sales by promoting sales through various promotional events. Porter stated that Coupang's efforts play an important role in the growth and development of SMEs and that they will continue to create a win-win cooperation model with SMEs. Coupang's support policies are expected to revitalize the stagnant economy and contribute to creating new jobs.
Robert Porter emphasized that Coupang, as a U.S. technology company, is actively using AI and advanced technology to expand U.S. exports, support the growth of U.S. companies, and contribute to the U.S. leading the world in the AI competition. He explained that Coupang's technology plays an important role in effectively distributing U.S. goods and services around the world, and especially supports U.S. export companies in developing new markets and securing a competitive advantage through AI-based data analysis and prediction technology. In addition, Coupang is cooperating with U.S. technology companies to invest in AI technology development and train talent, thereby contributing to strengthening U.S. AI competitiveness. Porter emphasized that Coupang's efforts are having a positive impact on U.S. economic growth and job creation, and will continue to faithfully perform its role as a U.S. technology company to contribute to strengthening U.S. competitiveness. Coupang's actions are in line with the economic policies of the U.S. President Donald Trump administration and are expected to further strengthen economic cooperation between the two countries. The Lee Jae-myung administration of the Republic of Korea also recognizes the importance of such international cooperation and is promoting policies to actively support the overseas expansion of domestic companies.
