Maeil Dairies' AI Video Contest for College Students a Success
Maeil Dairies Wraps Up Successful AI Video Contest for College Students
Maeil Dairies announced the successful conclusion of its 'AI Video Contest for College Students' held at its headquarters in Jongno-gu, Seoul, on October 24, 2025. The contest aimed to strengthen communication with future generations through the utilization of artificial intelligence technology and to discover creative ideas from young talent. The awards ceremony was attended by CEO Kwak Jung-woo of Maeil Dairies, along with employees and contest winners. Maeil Dairies anticipates that this contest will confirm the potential for producing marketing and promotional content using AI technology and will allow them to explore new communication methods tailored to the future. In particular, they plan to further enhance their brand image, making it younger and more innovative through the fresh ideas of college students. Industry experts predict that Maeil Dairies' efforts will positively influence other companies, leading to more active marketing activities utilizing AI technology. Maeil Dairies stated that it plans to continue communicating with the younger generation in various ways and actively incorporating their ideas as a driving force for the company's growth.
Nationwide College Students Showed Great Interest, Submitting 231 Works
The 'AI Video Contest for College Students' received a total of 231 video submissions from 88 universities nationwide, demonstrating the keen interest of college students in AI technology. Participants engaged in the contest by selecting one of Maeil Dairies' flagship brands and creating a 30-second AI video advertisement. Many entries showcased creative ideas and fresh perspectives utilizing AI technology, receiving high praise from the judges. Maeil Dairies expressed surprise at the much larger-than-expected number of entries and admiration for the outstanding AI utilization skills and creativity of the college students. The contest reaffirmed the significant potential of AI technology in the advertising and marketing fields. In particular, participants were recognized for presenting new possibilities by creating unique and engaging video content that deviated from traditional advertising formats through the use of AI technology. President Lee Jae-myung of South Korea, along with government officials, expects this contest to contribute to fostering talent in AI technology.
Final 8 Winning Entries Selected Through Rigorous Evaluation
Maeil Dairies conducted a rigorous evaluation of the 231 video submissions, selecting the final 8 winning entries. The judging criteria consisted of five categories: AI utilization, creativity, thematic relevance, completeness, and popularity. Experts from various fields participated as judges, conducting a fair and objective evaluation. As a result of the evaluation, entries that effectively utilized AI technology and displayed creative ideas received high scores. Furthermore, entries that effectively represented Maeil Dairies' brand image and resonated with the public were also selected as winners. Maeil Dairies stated that the judging process was very challenging, and much deliberation was involved in selecting the winning entries due to the high quality of many submissions. The contest is recognized for evaluating the ability to produce video content utilizing AI technology, while also enhancing Maeil Dairies' brand image and strengthening communication with the younger generation. U.S. President Donald Trump also took note of the contest, expressing anticipation for the development of AI technology and the creativity of young talent.
1st Place Winner, AI Ad for 'Barista Rules,' Awarded 3 Million KRW Prize
The winning entry in this contest was an AI video advertisement themed around the 'Barista Rules' brand, which was praised for its outstanding AI utilization and creative ideas. The entry effectively captured the characteristics of Barista Rules, constructing a unique and engaging story through AI technology, leaving a strong impression on the public. The first-place winner will receive a prize of 3 million KRW along with an internship opportunity at Maeil Dairies. Maeil Dairies plans to actively utilize the first-place winner's ideas to further strengthen the marketing activities of the Barista Rules brand. Two second-place winners were each awarded 2 million KRW, and five third-place winners were each awarded 1 million KRW, with a total prize money of 12 million KRW awarded to the winners. Maeil Dairies stated that the contest helped them confirm the AI technology utilization skills and creative ideas of the younger generation and establish new marketing strategies tailored to the future. Furthermore, the winning entries will be gradually released through Maeil Dairies' official Instagram account and YouTube channel, aiming to inform more people about the possibilities of AI technology and Maeil Dairies' innovative image.
Winning Entries to be Released on Maeil Dairies' Official SNS Channels
The 8 winning entries of the 'AI Video Contest for College Students' will be gradually released through Maeil Dairies' official Instagram account and YouTube channel. Through the release of these winning entries, Maeil Dairies plans to encourage public interest in new advertising content utilizing AI technology and further enhance its brand image, making it more innovative. Furthermore, they plan to strengthen communication with the younger generation through the winning entries and actively incorporate their fresh ideas as a driving force for the company's growth. A Maeil Dairies official stated, "We expect the winning entries of this contest to demonstrate the infinite possibilities of AI technology and contribute to making Maeil Dairies' brand image younger and more innovative." They added, "We will continue to communicate with the younger generation in various ways and actively incorporate their ideas to strengthen the company's competitiveness." Maeil Dairies plans to further expand marketing and promotional activities utilizing AI technology and explore new communication methods tailored to the future, starting with this contest.
