AI Adoption: Between Hype and Reality, Companies Feeling the Growing Pains?
AI Adoption: Between Hype and Reality, Companies Feeling the Growing Pains?
While expectations are high for the adoption of Artificial Intelligence (AI) technology, analysis suggests companies are facing difficulties in the actual implementation process. On October 28, 2025, MIT Technology Review delved into this phenomenon in an article related to AI adoption. According to the report, many companies agree on the potential of AI technology but are experiencing challenges in applying it to their actual business, a discrepancy seemingly stemming from the gap between expectations and reality. In particular, the trial and error and unforeseen problems that arise in the early stages of AI technology adoption are pointed out as factors that intensify the growing pains of companies. Companies expect various benefits from AI adoption, such as improved productivity, cost reduction, and the creation of new business models, but in reality, they face a mountain of challenges, including securing data, building infrastructure, and training personnel.
There are various examples of companies struggling with AI technology adoption. Some companies are struggling to secure a sufficient amount of data required to train AI models, while others are experiencing setbacks in AI adoption due to integration issues with existing systems. In addition, the shortage of specialized personnel who can utilize AI technology is also a factor aggravating the difficulties faced by companies. To solve these problems, it is pointed out that companies need to carefully establish AI adoption strategies and secure necessary resources such as data acquisition, infrastructure construction, and personnel training. In addition, seeking the help of experts can be an effective way to minimize the trial and error that occurs during the AI technology adoption process. AI technology adoption is an important factor that can contribute to strengthening a company's competitiveness, but it should not be overlooked that a careful approach and sufficient preparation are required.
In the midst of this, Adobe is actively utilizing AI technology to innovate the user experience. On October 24, 2025, they demonstrated their AI technology competitiveness by unveiling a host of new AI-based features at an online press conference. In particular, AI tools that edit images and videos and generate background music through text-based prompts are expected to maximize the efficiency of the creative process. Users can perform complex editing tasks with simple text commands, which not only helps save time and effort but also has the effect of lowering the barriers to creation. Adobe has introduced the 'Edit with Prompt' function to the Firefly Image 5 model to support users in editing images more intuitively and conveniently. In addition, they have newly introduced a soundtrack generation function to solve the difficulty of selecting background music in the video content production process, and have expanded the diversity of content creation by releasing a voice generation function in cooperation with voice AI company ElevenLabs.
Adobe's AI technology innovation does not stop here. It is improving the performance of Photoshop's 'Generative Fill' and adding Google's Nano Banana and Blackforestlabs' BFL models to support more sophisticated and realistic image editing. In addition, it is introducing an AI-based selection function to Lightroom to help users quickly and accurately select the photos they want. These efforts by Adobe are evaluated as a representative example of the positive impact of AI technology on the creative field. Meanwhile, Swedish fintech company Klarna laid off employees and suspended hiring in 2024 to use artificial intelligence, but it is known that they resumed hiring in less than a year. This is a prime example of the difficulties and trial and error that companies experience in the AI adoption process. Klarna aimed to increase work efficiency and reduce costs through the introduction of AI technology, but it appears that they made the decision to resume hiring after facing unexpected problems.
Adobe MAX, held in Los Angeles, USA from October 28 to 30, 2025 (local time), is expected to be an opportunity to directly check these AI technology trends. Adobe MAX is an event where creators from all over the world gather to share new technologies and trends and gain inspiration. This year, discussions on the impact of AI technology on the creative field are expected to be active. Adobe plans to demonstrate its AI-based new features at this event and collect user feedback to reflect in product development. In addition, it will work to further expand the creative ecosystem through cooperation with AI technology experts and provide users with innovative experiences. The Lee Jae-myung administration, the President of the Republic of Korea, should support domestic companies to actively utilize AI technology in line with these technological changes and strive to create innovative services by easing related regulations. The Donald Trump administration, the President of the United States, is also expected to continue to pursue policies to strengthen AI technology competitiveness.
