Hanwha Life Launches Liquidity Service for Death Benefits
Hanwha Life Launches Liquidity Service for Death Benefits
Hanwha Life announced the launch of its 'Death Benefit Liquidity Service' on October 30, 2025, enabling policyholders to utilize their future death benefits as if they were a pension during their lifetime. This system is designed to allow insurance contract holders to receive their anticipated death benefits in advance in the form of an annuity. It aims to provide new options for customers who may face unforeseen financial difficulties in an aging society and to help them establish stable financial plans throughout their lives. It is expected to be a useful service, especially for customers who need living expenses due to sudden illness or accidents, or who want to secure funds in advance for retirement. This service is meaningful in that it supports customers to actively manage and utilize their death benefits in a way that differentiates it from existing insurance products.
The 'Death Benefit Liquidity Service' launched by Hanwha Life is designed to be utilized in various ways to suit the customer's financial situation and needs. Customers can receive death benefits in a lump sum, annuity, or a combination of lump sum and annuity, and the payment method can be customized according to the customer's choice. In addition, the amount received through the liquidity service will be linked to various investment products according to the customer's investment propensity and risk tolerance. Through this, customers can not only secure simple living funds but also have the opportunity to increase their assets. Hanwha Life expects this service to provide customers with broader financial solutions and contribute to improving their quality of life. Hanwha Life plans to continue developing customer-centric products and services to increase customer satisfaction.
In addition to Hanwha Life, five major domestic life insurance companies, including Samsung Life, Kyobo Life, Shinhan Life, and KB Life, have primarily launched the 'Death Benefit Liquidity Service.' The 'Death Benefit Liquidity Service' contracts held by these five life insurance companies amount to approximately 414,000, with a total subscription amount of KRW 23.1 trillion. This reflects the high interest and demand from customers for death benefit liquidity services. Each insurance company will continue to strive to provide customers with more diverse options and customized services that meet their needs. It is also expected that this service will inject new vitality into the insurance market and provide practical benefits to customers. The insurance industry plans to continue developing customer-centric innovative products and services to increase customer satisfaction.
To commemorate the launch of the 'Death Benefit Liquidity Service,' Hanwha Life individually notified customers eligible for the service through text messages or KakaoTalk on October 23, 2025. Through this notice, customers can check the details of the service, application method, and precautions in detail, and can inquire about any questions through the Hanwha Life Customer Center. Hanwha Life provides information through various channels so that customers can use the 'Death Benefit Liquidity Service' more easily and conveniently. In addition, the company plans to actively collect customer feedback and reflect it in service improvements. Hanwha Life will continue to strengthen communication with customers and do its best to provide customer-centric services. These efforts are expected to increase customer satisfaction and further strengthen Hanwha Life's brand image.
