W Concept to Host 'SSG Day' Event Both Online and In-Store Until November 9th
W Concept Hosts Online and Offline Shopping Event for SSG Day
W Concept announced that it will provide a special shopping experience spanning online and offline channels from October 30th to November 9th, 2025, in celebration of Shinsegae Group's large-scale shopping event, 'SSG Day.' This event will offer customers richer benefits through various online promotions and the operation of offline pop-up stores. In particular, the unveiling of a SSG Day commemorative photoshoot and the sale of exclusive merchandise, along with a pop-up store at Starfield Suwon, are raising customer expectations. W Concept aims to provide customers with wide-ranging shopping opportunities through this SSG Day event and offer participating brands the chance to secure new promotional channels. A W Concept representative stated, "We hope that this SSG Day event will provide customers with a special shopping experience and serve as an opportunity for growth alongside participating brands." Attention is focused on whether this event can revive sluggish consumer sentiment and inject vitality into the fashion industry.
Online, W Concept will unveil a fall/winter (FW) fashion photoshoot commemorating SSG Day and showcase exclusive merchandise produced in celebration of SSG Day. The photoshoot will propose styling that reflects the fall/winter season trends carefully selected by W Concept, allowing customers to gain various fashion inspirations. In addition, the SSG Day exclusive merchandise consists of items specially created by W Concept's popular brands and has the advantage of being available at reasonable prices. W Concept plans to offer even more generous benefits to customers by holding various discount promotions and events during the SSG Day period. Customers who prefer online shopping can enjoy the various benefits of SSG Day through the W Concept online platform. A W Concept representative said, "This SSG Day online event will introduce customers to the latest fashion trends and provide an opportunity to enjoy shopping at reasonable prices."
Offline, W Concept will operate a clearance pop-up store at Starfield Suwon during the SSG Day period. About 30 of W Concept's popular brands, including Frontrow, Dunnst, and Instantfunk, will participate in this pop-up store to showcase a variety of products. In particular, the pop-up store will hold a clearance sale, selling existing products at discounted prices, providing customers with a special shopping opportunity. Furthermore, various events and promotions are prepared for pop-up store visitors, adding to the enjoyment of shopping. As Starfield Suwon is a popular shopping destination visited by many customers, this pop-up store is expected to increase W Concept's brand awareness and contribute to securing new customers. A W Concept representative stated, "This Starfield Suwon pop-up store will be a great opportunity for customers to directly experience W Concept's diverse brands and purchase them at reasonable prices."
W Concept's SSG Day online and offline event is receiving even more attention as it coincides with President Lee Jae-myung's economic revitalization policy. Expectations are high as to whether it can help revive consumer sentiment and inject vitality into the domestic market amid the recent difficult economic situation. In particular, the omnichannel strategy that combines online and offline channels provides customers with a more convenient and diverse shopping experience, which could lead to increased consumption. In addition, large-scale shopping events such as SSG Day provide participating brands with opportunities to secure new customers and increase sales, which can have a positive impact on the fashion industry as a whole. We hope that W Concept's event will contribute, even in a small way, to injecting vitality into the Korean economy.
The diverse brand lineup that W Concept is presenting at this SSG Day event is further raising consumer expectations. The participation of not only brands that are already well-loved, such as Frontrow, Dunnst, and Instantfunk, but also emerging designer brands newly discovered by W Concept, is also noteworthy. This diverse brand composition provides consumers with a wide range of choices and helps them choose products that suit their individual personalities and tastes. W Concept will continue to build a richer and more diverse product lineup through collaboration with various brands and strive to provide consumers with new shopping experiences. A W Concept representative stated, "We hope that customers will meet W Concept's diverse brands through this SSG Day event and enjoy the pleasure of discovering their own style." He added, "W Concept will continue to grow as a platform that meets customer needs and leads fashion trends."
